We know that when you spend your advertising dollar you want it to stretch as far as it can. Nothing gets your message out there more clearly or more quickly than a vehicle wrap. You can target specific events, audiences, or market individual products at a fraction of the cost of other advertising media.
Did you know that 91% of people notice words and pictures when displayed on trucks? Your marketing impact is even further magnified when utilizing all the vehicles in your fleet. Metro trucks are seen by 14 million sets of eyes each year! A fleet, car or truck wrap will give you more marketing exposure than one costly billboard ever could.
Not ready for a total wrap? SIGNWORKS can work with your budget to develop a solution with a partial wrap, magnetic graphics or window film.
If something simpler is what you had in mind, effective logo placement and contact info can be achieved with the hundreds of cut vinyl choices we have available.
Vehicle wraps can be placed on almost anything you drive. Give SIGNWORKS the opportunity to provide you with an unparalleled marketing impact and expand the awareness of your business. If you have further questions about vehicle wrapping, please see the "Questions & Answers" below on this page.
1. What is a Vehicle Wrap? Answer: A Wrap is a large vinyl graphic or decal. It is applied directly over the original paint of the vehicle. The application of the Wrap allows you to change the vehicle’s appearance in a very short period of time and in turn allows you to remove the Wrap, returning the vehicle back to it’s original condition if necessary. 2. What’s involved in a Vehicle Wrap? Answer: Vehicle wraps, bus wraps and fleet wraps are comprised of three phases. The first is the design phase which includes getting accurate measurements for the vehicle and actual design of the graphics to be applied. The second is the production phase where the graphic is printed and then laminated to protect the vinyl from abrasions and UV rays that can cause graphics to fade over time. The third phase is installation where the vinyl is actually applied to your vehicle. In some cases there may even be a fourth phase, the removal of graphics if requested.
3. What’s the difference between a partial wrap and a full wrap? Answer: Anything less than a full wrap is normally called a “partial wrap.” ½ partial wrap normally includes the entire rear of the vehicle and ½ way up the vehicle, and includes a hood logo. ¾ partial wrap normally includes the entire rear of the vehicle and ¾ way up the vehicle, and includes a hood logo. Typically, a Full Wrap includes the entire surface of the vehicle.
4. How long will the wrap stay on my vehicle? Answer: Normally, you can leave a wrap on between 1 to 6 years. Life of your wrap depends on many factors but the main factor will be exposure to the sun. In general, a high performance cast vinyl wrap using solvent long life inks and a UV protective overlaminate can last 3 to 6 years.
5. Will a Vehicle Wrap damage my paint? Answer: In most cases vehicle wraps will not damage factory paint jobs. Paint in poor condition may peel when vinyl is removed.
6. Do I have to wash my vehicle before installation? Answer: Yes. All vehicles have to be free of dust, mud, wax, oil, armor-all type products, and other agents that may prevent the vinyl from adhering to the vehicle surface during the installation process. Even if you clean the vehicle yourself SignWorks will still do extensive prep work to the vehicle to ensure it is ready for the vehicle wrap. Most vehicles need to be high pressure washed with detergent. After washing, it is also critical to prep the vehicle surface with degreasers, alcohols and other solvents.
7. Do I need to bring my vehicle in for measurements? Answer: Yes. SignWorks utilizes a software program that has accurate dimension of most standard production run cars, trucks, vans, and trailers. This program will be used to design the wrap but accurate measurements will need to be taken prior to production of the wrap.
8. How long will it take to wrap my vehicle? Answer: Time to do wraps vary widely from project to project. However, in general vehicle wraps can be done in significantly less time than painting. Paint jobs normally require curing and drying time and much more preparation than a vehicle wrap. Often a full wrap applied by SignWorks on a standard automobile can be done in two days.
9. If my vinyl vehicle wrap graphics are damaged, can they be fixed? Answer: Yes. You can normally have the damaged pieces or panels of your vehicle wrap replaced after your vehicle is repaired. You normally do not need to redo the entire wrap if the damage is limited to certain areas of the vehicle.
10. Can you wrap a leased vehicle? Answer: You must always obtain permission to wrap a leased or rented vehicle. However, in general, most leased or rented vehicles have factory paint jobs with excellent paint quality. Vinyl applied over factory paint is best because vinyl can be removed easier without damage or "paint peel." Leased vehicles are often wrapped throughout the country without incident or damage.
11. How do I care for my Wrap? Answer: Hand washing is best. Try to avoid high pressure washes and be careful never to use an ice-scraper on window graphics.
12. What is considered when calculating the cost of a Vehicle Wrap? Answer: There are several things to consider: Design Time, Materials (including vinyl and lamination), Print, and Installation. Size of the vehicle, amount of the vehicle to be wrapped and type of vehicle play a part in cost. In general, vehicles with compound-curves, or indentions, like a VW Bug or PT Cruiser are more difficult and more expensive to wrap than a box van with flat surfaces. Partial wraps are a great way to minimize cost as opposed to a full wrap. Cast vinyl which is used on vehicle wraps is more expensive and lasts longer than the calendered vinyl which is used for general signage.
13. How can I justify the cost of a vehicle wrap? Answer: If you are using your vehicle wrap as signage there is no more cost-effective advertising method available. It has been proven that the cost per impression of vehicle wraps is less than other forms of advertising such as billboards, television, radio and yellow pages. If you are using your vehicle wrap to improve the appearance of your vehicle, digitally printed vehicle wraps can simply not be duplicated by other methods such as paint or air brush.
14. Can you easily remove vinyl graphics used for wraps? Answer: Yes, in most cases, if you follow guidelines from SignWorks. In general, all vinyls tend to be harder to remove the longer they remain on the vehicle because the adhesives tend to build up a bond over time. Heat is often used to soften the vinyl and its adhesive in order to assist in the removal of the vinyl. There are also special chemicals and special tools available to assist in the removal of vinyl.
15. Can I see through vinyl on the windows? Answer: You can see through window graphics that are printed on perforated window film. Window perf vinyl is vinyl that is perforated with very small holes that allow you to see out. From inside the vehicle visibility is similar to regular window tint. From the outside the graphic is visible. For safety reasons the front windshield and front driver and passenger windows are not able to be covered. Rear windshield and rear windows on passenger and driver side doors can normally have vinyl graphics.
16. Is it normal to have some wrinkles or bubbles? Answer: Yes, on a full-wrap it is very normal to have an occasional wrinkle or bubble. There are many techniques to eliminate wrinkles and bubbles when wrapping, but even the best vinyl-wrappers can't eliminate all wrinkles or bubbles on severe concave/rounded surfaces. Normally on flat surfaces, there should not be any wrinkles or bubbles. SignWorks installers are specially trained to prevent bubbles and wrinkles.
17. What are some of the benefits of advertising with Vehicle Wraps? Answer: Cost – Take billboards for example. Average billboard prices are $500 to $600 per month or $6000 to $7200 per year. Average wrap prices range from $2000 to $3500 for a three year advertisement. Broken down, you are spending $56 to $98 per month for what is essentially a rolling billboard. Turn your gas dollars into advertising dollars! Impact – A recent poll shows that: 90% of travelers notice graphics on wrapped vehicles which translates to 20,000 to 70,000 daily vehicular impressions. 75% of consumers form impressions about a company based on the fleet graphics. 30% of consumers base buying decisions on impressions they receive from company vehicles. Less Regulation – You do not need a permit for your wrap as you would with most any other sign. You own it! –Many forms of advertising, like billboards or radio are simply a rented amount of time. Not vehicle wraps, you own the graphic and the vehicle.
18. What are the advantages of a Vehicle Wrap as opposed to a new paint job? Answer: With vehicle wraps your creativity and design possibilities are limitless as opposed to paint. For example, it is very difficult to paint a photograph, but very easy to digitally reproduce a photograph. Paint simply cannot duplicate what is possible with digitally printed vinyl vehicle wraps. Vinyl vehicle wraps are also a great way to protect your original paint underneath. Finally, it is much easier to change your vehicle wrap vinyl graphics than to change a paint job.